Celebrating 100 years of Prima Donna

Celebrating 100 years of Prima Donna

Van de Velde is the parent company of iconic brands Prima Donna and Marie Jo. The world famous lingerie family has been designing esquisite lingerie for over a century.

They are famous for producing the best quality bras in the world with the strongest uplift and ultimate comfort fit.

We are extremely proud to be one of the biggest stockists in the UK.

Let’s Celebrate…

Prima Donna Deauville is one of our bestselling bras and our customers just love the exceptional lift and support it gives them.

Deauville ‘Celebration’ (pictured) is a special limited edition bra with statement embroidery and chic glossy accents. A stunning addition to celebrate 100 years of being an all-time favourite of millions of women worldwide.

Shop Deauville Celebration here.

“If you have a larger cup size, Deauville really is the perfect bra for every day. Running to catch your bus, chasing after your kids, making a confident impression during a meeting, or feeling alluring on a date: You can count on Deauville to give you the best support and a comfortable feeling, anytime and anywhere.” 

– Kelly Dunmore, Training Manager at the Van de Velde Academy

Behind the Scenes – AW19 Amsterdam Shoot

Behind the Scenes – AW19 Amsterdam Shoot

AW19 Collection

What better place to bring our winter collection to life than this beautiful city. On location for 3 days with the Bella team.

Bicycles everywhere!

Nothing in the world of fashion is ever straight forward… but we are always up for a challenge. If the stairs are very old and steep, then use a window!

Always a pleasure working with the beautiful Lian

On the shoot everyone works hard… even Jess (Susan’s daughter)

Enjoy our short video of behind the scenes…

We look forward to our next visit and you can shop our AW19 collection here.

Susan’s Tips – Warming Layers

Susan’s Tips – Warming Layers

“There is no such thing as bad weather – only unsuitable clothing”

Alfred Wainwright

Sitting on a chilly platform at York station this morning and I become acutely aware of my choice of attire as the temperature drops below 3°C. Despite this, my extremities are incredibly toasty thanks to 21 years working with wool, bitterly cold Yorkshire winters and an obsession with product testing.

So here I am sharing my first blog post of winter secrets to keep the cold at bay…

Tip #1 – Wear Wool

Wool is nature’s lightest and finest insulator. It’s sustainable with long lasting wear and we use merino for its low pill quality. Even our lambswool is from merino sheep.

We design product to be as feminine as possible, without compromising quality and at an affordable price.

Shop knitwear >

Tip #2 – Merino Base

Choose warmth next to your skin. Wear a camisole to warm your midriff. I like a sleeveless vest to keep my shoulders warm.

This is a great tip for keeping cosy in a blouse – use a short sleeve, or long sleeve vest, for a second skin warmth, much more chic than lots of layers on top. You will honestly wonder how you ever managed without one!

Shop merino base layers >

Tip #3 – Warm your Hands and Feet

Choose a longer sock. I love the lasting quality of Falke, worth every penny. I am already wearing my merino knee high socks, they are incredibly comfortable and fine enough to fit in my winter boots (I have size 8 feet!).

My fingers numb easily so I like a smart wool glove with cosy lining. My Nina gloves are on their third winter and they are still looking brand new. It’s worth investing in a good pair.

Shop for hands and feet >

Tip #4 – Double Layers for Kidney Warmth

I wear our merino briefs with my vest – you get double the layer of warmth over your kidneys (choose midi or long length).

Kidney health is really vital to your well-being. My grandma was right on that one. So I designed the Rosella brief almost 20 years ago to look feminine with no VPL and to keep my bottom cosy!

Shop for kidney warmth >

Enjoy the cold fresh winter days.

Susan x