International Women’s Day

International Women’s Day

Celebrate with us – 8th March 2020


An equal world is an enabled world where we can be healthier and more harmonious. On Sunday 8th March we celebrate women in the workplace for International Women’s Day.

Bella di Notte is a business built up from scratch and run by women with the aim to make other women look and feel better about themselves.

When Susan Johnson started her business she hoped to offer women in rural communities more variety, opportunity and flexible working hours. We are now lucky enough have so many talented women, from all types of backgrounds, working at Bella di Notte.

Today we celebrate what it means to be a woman in the workplace.

Please meet some of the inspirational women we work with…


What does work mean to you?

We asked our team what it means to be a woman in the workplace.

“Although in an ideal world I would be a kept woman, I find work empowering and I’ve made so many lifelong friends.”

Tracey – Warehouse Assistant

“I started as an apprentice, learning about all the different departments and after passing with a distinction I now work in the web team.

I’m so grateful for the opportunity as where I live there are not many businesses in the fashion industry. I now have a clear career path and absolutely love the women I work with.”

Madi – Website Assistant

“I really love getting to know our customers and trying to find them exactly what they are looking for. I’ve been striving to become a manager within the fashion industry for the last few years and I’m thrilled to have now achieved this.”

Beth – Shop Manager

“I am the sole provider for my family while my husband stays home to look after our four children. I’m a role model for them and I love that opportunities for men and women are now equal in today’s society.”

Julie – Warehouse Manager

“My work has given me confidence and made me who I am today. The best thing about work is getting treats from my colleagues.”

Hannah – Customer Care Agent

“Offering our customers a quality service with North Yorkshire friendliness is what I love about my job. Also fitting a customer with a new bra can be incredibly rewarding – especially seeing the end result and how thrilled they are with the difference it makes to their appearance and confidence.”

Tracey – Customer Care Agent

“I get immense satisfaction out of achieving my goals and creating new products that people love. Working flexible hours is essential to me. I adore being a mum, but I also love working and one without the other wouldn’t feel right somehow.”

Natalie – Fashion Buyer

“We work together as a team to motivate each other and make each other lots of tea! I have two young boys and so it really helps when your boss is flexible and understanding. “

Amy – Customer Care Agent

“It’s great helping customers get the items they are looking for. Sometimes they have a little chat, which is nice, and it’s fulfilling to know we are making them happy.”

Sam – Customer Care Manager

“Thank you to all the team and our lovely customers for making work so incredibly enjoyable and worthwhile.”

susan johnson
bella di notte founder

I was raised to be a strong and determined Yorkshire lass, as are all the women in my family. They all get involved with the business… even my 80 year old mother gets stuck in when needed!

The women around us constantly inspire our work and products. We love to make women look and feel confident. Thank you to all the supportive women in our lives for letting us enjoy the work we do.

Celebrating 100 years of Prima Donna

Celebrating 100 years of Prima Donna

Van de Velde is the parent company of iconic brands Prima Donna and Marie Jo. The world famous lingerie family has been designing esquisite lingerie for over a century.

They are famous for producing the best quality bras in the world with the strongest uplift and ultimate comfort fit.

We are extremely proud to be one of the biggest stockists in the UK.

Let’s Celebrate…

Prima Donna Deauville is one of our bestselling bras and our customers just love the exceptional lift and support it gives them.

Deauville ‘Celebration’ (pictured) is a special limited edition bra with statement embroidery and chic glossy accents. A stunning addition to celebrate 100 years of being an all-time favourite of millions of women worldwide.

Shop Deauville Celebration here.

“If you have a larger cup size, Deauville really is the perfect bra for every day. Running to catch your bus, chasing after your kids, making a confident impression during a meeting, or feeling alluring on a date: You can count on Deauville to give you the best support and a comfortable feeling, anytime and anywhere.” 

– Kelly Dunmore, Training Manager at the Van de Velde Academy

Behind the Scenes – AW19 Amsterdam Shoot

Behind the Scenes – AW19 Amsterdam Shoot

AW19 Collection

What better place to bring our winter collection to life than this beautiful city. On location for 3 days with the Bella team.

Bicycles everywhere!

Nothing in the world of fashion is ever straight forward… but we are always up for a challenge. If the stairs are very old and steep, then use a window!

Always a pleasure working with the beautiful Lian

On the shoot everyone works hard… even Jess (Susan’s daughter)

Enjoy our short video of behind the scenes…

We look forward to our next visit and you can shop our AW19 collection here.

Susan’s Tips – Warming Layers

Susan’s Tips – Warming Layers

“There is no such thing as bad weather – only unsuitable clothing”

Alfred Wainwright

Sitting on a chilly platform at York station this morning and I become acutely aware of my choice of attire as the temperature drops below 3°C. Despite this, my extremities are incredibly toasty thanks to 21 years working with wool, bitterly cold Yorkshire winters and an obsession with product testing.

So here I am sharing my first blog post of winter secrets to keep the cold at bay…

Tip #1 – Wear Wool

Wool is nature’s lightest and finest insulator. It’s sustainable with long lasting wear and we use merino for its low pill quality. Even our lambswool is from merino sheep.

We design product to be as feminine as possible, without compromising quality and at an affordable price.

Shop knitwear >

Tip #2 – Merino Base

Choose warmth next to your skin. Wear a camisole to warm your midriff. I like a sleeveless vest to keep my shoulders warm.

This is a great tip for keeping cosy in a blouse – use a short sleeve, or long sleeve vest, for a second skin warmth, much more chic than lots of layers on top. You will honestly wonder how you ever managed without one!

Shop merino base layers >

Tip #3 – Warm your Hands and Feet

Choose a longer sock. I love the lasting quality of Falke, worth every penny. I am already wearing my merino knee high socks, they are incredibly comfortable and fine enough to fit in my winter boots (I have size 8 feet!).

My fingers numb easily so I like a smart wool glove with cosy lining. My Nina gloves are on their third winter and they are still looking brand new. It’s worth investing in a good pair.

Shop for hands and feet >

Tip #4 – Double Layers for Kidney Warmth

I wear our merino briefs with my vest – you get double the layer of warmth over your kidneys (choose midi or long length).

Kidney health is really vital to your well-being. My grandma was right on that one. So I designed the Rosella brief almost 20 years ago to look feminine with no VPL and to keep my bottom cosy!

Shop for kidney warmth >

Enjoy the cold fresh winter days.

Susan x